PLMJ hosts the first conference dedicated to Nudge - the power of decision


PLMJ hosted the conference on the Nudge principle – the architecture of choice, a theory which explores our economic and social decisions, and which is arousing interest in governments around the world. It is three days and three topics in an initiative organised by Expresso, PLMJ, Auchan Retail Portugal and Nudge Portugal. The value of Nudges for organisations and businesses is related to their ability to influence behaviour and decisions through small changes in context. In most cases this implies practically zero cost, which is why Nudging interventions are also called “Nano-interventions”.

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